AAARRR = Awareness, Acquisition, Activation, Revenue, Retention, Referral (aka Pirate Metrics)

ARPU = Average Revenue Per User

B2B = Business to Business

B2C = Business to Consumer

CAC = Customer Acquisition Cost

CLV = Customer Lifetime Value

CTA = Call To Action

DAU = Daily Active Users

GTM = Go To Market

ICP = Ideal Client Profile

JTBD = Job To Be Done

KPI = Key Performance Indicator

MAU = Monthly Active Users

MVP = Minimum Viable Product

MLP = Minimum Lovable Product

NPS = Net Promoter Score

OKR = Objective Key Result

PLG = Product Led Growth

PLS = Product Led Sales

PMF = Product Market Fit