What are Go To Market Tactics?

• The specific actions and methods used to execute the Go To Market Strategy
• Each Go To Market Strategy will typically combine multiple tactics depending on your target audience, type of product, resources and budget

What are the common Go To Market Tactics?

• Customer Acquisition tactics
  • Content Marketing: Blogs, whitepapers, case studies, and infographics
  • SEO: Search engine optimization and paid search campaigns (e.g., Google Ads)
  • Social Media Marketing: Organic and paid content on social platforms
  • Email Campaigns: Product announcements, onboarding flows
  • Referral Programs: Incentivize existing users to invite others
• Outreach tactics
  • Cold Outreach: Email, LinkedIn, or phone outreach to target buyers
  • Sales Enablement Tools: Demos, decks, battle cards, ROI calculators
  • Account-Based Marketing (ABM): Highly personalized marketing and sales efforts aimed at high-value accounts
  • Webinars & Live Demos: Interactive sessions to educate and convert prospects
  • Proof of Concept / Trials: Let prospects test the product under guided conditions
• Product-Led tactics
  • Freemium Model: Offer a free tier to drive user adoption
  • Self-Serve Onboarding: Let users sign up and use the product without sales involvement
  • In-App Guides & Tooltips: Use Product adoption tools to drive feature discovery and product stickiness
  • Usage-Based Pricing: Charge based on value delivered (e.g., per API call, per seat)
• Awareness tactics
  • PR & Media Outreach: Get coverage in industry publications or major outlets
  • Industry Events & Trade Shows: Showcase your product and generate leads
  • Influencer Reviews & Testimonials: Partner with relevant individuals to build trust and reach by word of mouth
  • Podcasts & Thought Leadership: Position your company as an authority in your niche
• Distribution tactics
  • Partner Programs: Resellers, referral partners, or technology partners to scale distribution
  • Affiliate Marketing: Pay commissions for leads or conversions driven by affiliates
  • Marketplaces: List your product on marketplace platforms (e.g., Amazon, Shopify App Store)