What is the North Star?

• One measurable indicator that’s able to stand for a product’s long-term growth
• Most important and representing metric
• Not related directly to money
• Gives value for the company (hence, growing revenue and profit)
• Gives value for the customer
• Should be the most common denominator that is good for both the customer and the company and expresses fulfilling the product’s vision

What is the importance of the North Star?

• Alignment: The right North Star metric gives the entire company a singular focus
• Focus on Impact: It helps teams prioritize customer experience, which leads to improved acquisition and retention
• Prioritization: It tells you which activities, features, experiences, etc. matter most, and which don’t
• Transparency: It makes it clear at a glance how the company is doing
• Accountability: It enables teams to be held properly accountable for the outcomes they achieve