What is a Persona?

• A persona is a personalized fictional character created to represent a user type that uses a product in a similar way.
• A persona is based on demographic and behavioral personal information collected through customer research (surveys, observations, interviews, etc.).
• The main emphasis is that users which are identified by the same persona will have the same pains and gains which is more important than having the same demographic characteristics.

What details does a Persona normally include?

• Picture (you can use This Person Does Not Exist)
• Name
• Personal details
• Personality
• Goals
• Problems/challenges/pains
• Motivations/needs/gains
• Key sentence

Note: see Persona Template