What is the purpose of Product Management?

The purpose is to decide on the most important thing to do that will bring the greatest impact.

What is Product Management?

Product Management is the process of designing, building and shipping products which are:

• Valuable / Desirable / Usable
  • Should add real value to the user
  • Should be cost-effective in the user’s eyes
  • Should be easy to use
• Viable / Feasible
  • Should be possible to build and maintain
• Sustainable
  • Can last a long time while producing value to the company
  • Should not be too easy and fast to copy by competitors

What are the principles of Product Management?

• Focus on the problem, not the solution
• Test the solution as early as possible and learn from the feedback
• Deliver impact, don't just ship features (aka “feature factory”)