What are the principles of a good Survey?

• Provide value to the participant (can be either a gift or the opportunity to help shape the product)
• Should be brief (should not take more than three minutes to fill out)
• Include only questions designed to generate information relevant to the insights you want
• Include a few open-ended questions (as a “why” for a previous closed-ended question)
• Make some questions optional
• Be careful with biased or leading questions
• Maintain a reasonable survey frequency (not too many surveys and not too often)
• Think how to promote (language and style) the survey to participants
• Think what is the correct segment of participants for the survey
• Think when to send and for how long to allow to respond