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The main focus is to concentrate on the company itself, its associations and environment, which might be missed when conducting a market, competitors or customers research.

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What are possible ways to perform Traditional Research?

• SWOT
  • Strengths (internal, positive)
  • Weaknesses (internal, negative)
  • Opportunities (external, positive)
  • Threats (external, negative)
• 5 C's
  • Company (including strengths and weaknesses)
  • Customers (including needs and pain points)
  • Competitors (including value proposition)
  • Collaborators (including suppliers, distributors, etc.)
  • Climate (including market size and characteristics, opportunities and threats, regulation)