<aside> 💡 Some qualitative methods can turn into quantitative once process is complete (such as survey results, or the number of feature requests).

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What are the possible types of Qualitative feedback?

• Perform dedicated customer Interview
• Send a Survey to customers
• Review support tickets
• Gather feedback via Customer Success
• Accept idea suggestions in a feature request board or form
• Read relevant reviews and comments in social media (e.g., blog posts) and dedicated channels
• Watch user session recordings
• Host focus groups with users
• Observe users while using the product