How to perform Product Validation?

• Interview
  • Validate pain points of potential users
• Field visit
  • Validate actual behavior in the field
• Survey
  • Scalable way to perform validation
• MVP experiment
  • Very important tool of validating both the problem and the solution
  • Allows to test hypothesis with minimum amount of time and effort
• Prototype
  • Allows to build clickable prototypes or mockups of the actual product and let actual users see or even play with it to validate the solution
• Proof of Concept
  • Validate the actual solution based on a real but not fully functional product
• User testing
  • Allows users to actually interact with the real product
  • Great validation tool for the usability of the product
• Limited availability
  • Launch to a subset of the entire user base before the full launch (General availability)
  • Also known as soft launch or sometimes can be referred to as a Beta program
• A/B testing
  • Allows to validate that a certain version of a feature is better than the other
  • Great for making hypotheses and quick experiments in order to optimize the product